Most blogging packages come with a feature called RSS, which is a huge reason why businesses should have blogs.

The acronym RSS has two purported meanings. The one that seems most useful is “Really Simple Syndication.”

Syndication essentially means that the content of a RSS feed can be easily lifted and displayed by other sites and tools that have RSS reading capability built in.

RSS is a standard that makes that simple.

Here are some reasons why RSS feeds are useful.
RSS Feeds Can Be:
-Accessed with RSS aggregators
-Pulled into a web page for easy perusal
-Aggregated by the blog search engines
-Pulled from the aggregation engines into other people’s sites
-Pulled from multiple sites and aggregated on the fly at your site
-Used to offer items for sale from your catalog or other stores on your site
-Delivered to people in newsletter format

To learn more details about RSS feeds and syndicating your blogs, take a look at Blogging for Business.