Even after a tradeshow you can get great publicity.

Do a debriefing of the show and file your notes to review before next year's show. Make a list of things that need to be improved, or overlooked opportunities. Make special note of clever things that other companies did at their booths, or ways they attracted media attention.

After the debriefing, ask yourself if you can pitch an idea to the media next year about your trade show strategy. Perhaps you've come up with an innovative way to display a new product, or even handle media inquiries. Other companies might want to know your secrets. If you are willing to share them, the media will view you as helpful.

Enter into your media database the names of media people you met at the show, the circulation of their publication, what they cover, types of sources they need, stories they are interested in, hobbies, etc.

Plan to launch new products just before next year's major trade show, then adjust your timeline accordingly.

For more great tips for after the trade show publicity see Special Report #24 "How to Create Media Publicity at Trade Shows and Conferences"