Did you know certain times of year, you are almost guaranteed to get your story on the air? You just need to understand the schedule of television and sweeps periods.

Sweeps periods are crucial months for TV stations. Stations beef up their coverage to draw in as many viewers as possible. February, July, October and November are sweeps months.

These are very, very busy times, but as soon as these sweeps periods end, freedom opens up in newsrooms. The non-sweep months are easier to get the attention you desire from the media.

December is the month when everybody is going on vacation. In addition, there are fewer people around providing pitches. Lean newsrooms are even leaner, and reporters are desperately looking for stories. The week between Christmas and New Years in an ideal time to pitch your story.

Find out more at How to Get on Local TV News Tomorrow.