Whatever you do, don’t call and tell reporters you want publicity for your start-up company.

Instead, explain how your company helps people solve a particular problem. How does your product or service fill a need?

Talk about the problems you are facing as a small business person. Don’t be shy about talking to the media about problems. Every business has problems. And if you're willing to talk about them, and to suggest how you have found the solution to a particular problem, reporters are going to want to hear from you.

Another thing you can do with a start-up company is talk about how you are using technology in your business. That's a great way to do it because with technology, there's so much new stuff coming down the pike every day. Explain trends in the marketplace that led to you starting the business.

Find more information on publicity for your start-up company at Secrets of Perfect Pitching to Reporters.