The best way to send a press release
What's the best way to send a press release? E-mail? Fax? Or regular snail-mail?
For immediate attention fax is best. If you're doing a local publicity campaign, you can do that campaign for pennies - just the cost of your local calls.
If you have an urgent story, don't depend on mail, because by the time they get it, the news is dead. A good idea is to fax them and follow up with mail.
If you have a story that needs a photograph to really put juice into it, yes, mail the press release along with the photograph. So don't be opposed to snail-mail. It's just that faxing is preferable.
Finally, unless you know what you're doing, stay away from broadcast email (except to the suppliers of email Press Release services like PRWeb). If you want to make 10,000 enemies really quickly, just go ahead and email those press releases out willy nilly to a list you purchase somewhere.
What most people don't know is, media people have their own private little chat groups, and websites, and they have their own blacklist. There's an easy way to get on that blacklist, just spam thousands of lifestyle writers with your release about your political campaign.
For more information on how to write and send out great press releases see How To Write Killer News Releases That Stop Reporters In Their Tracks
