For a small business in a local community, the opinion page of your newspaper is an incredible opportunity. It’s easy to get publicity by commenting on a feature or article. However, understand that you don’t want to give yourself a bad name either, so choose your words wisely, and stay away from halting criticism and harsh judgments. It’s possible to make a point without giving offense.

Also, there are options if the newspaper covers your competitor but not you. Write a letter that comments on an aspect of the story that the reporter didn’t touch, but that you can contribute to. If it’s relevant and interesting, you’ve turned a potentially unhelpful situation into a good chance for publicity.

Read more tips like this The Fastest, Cheapest, Easiest Ways to Publicize Your Small Business—Even if You’re a Solo Entrepreneur.