Many people who set out to write a press release have a basic misunderstanding of their objective.

They dutifully slave over a release, choosing the exact words to best tell their story in a single page.

Unfortunately, even if their release gets printed, that's only enough copy to fill a few column inches of space.

Isn't your real goal to have full-page articles written about you, or to be a feature story on the news broadcast? You simply aren't going to get there with a standard press release.

So what's the real purpose of a press release? To get the reporter to pick up the phone and call for a complete interview.

Therefore press releases to really do their job have to grab their interest, make them feel you'll be a great story subject, and that your story will be of news interest to their audience.

For more information on how to do this check out Creating Powerful Press Releases: 11 Steps To Creating Press Releases That Get Printed!