Bet you didn’t know that there’s a method to journalism madness. Many, if not all, reporters read a directory called Chase's Calendar of Events. It has more than 14,000 events listed that range from Secretary Appreciation Day to Library Lover’s Month.

This isn’t a book about Christmas or Hanukkah or Kwanzaa: it’s a collection of those Hallmark holidays that are created to acknowledge people and what they do. This organization supplies the brainstorm book for reporters, because journalists use the holidays to justify their features. Basically, if you’re in the book, people will find you!

And luckily, it’s free to register your event. Choose a day, decide its significance, write up a quick description, and submit it to Chase’s. The fact that you’re in the directory can be instant publicity and credibility for your business.

This is just one of the many tips found in The Fastest, Cheapest, Easiest Ways to Publicize Your Small Business—Even if You’re a Solo Entrepreneur.