The truth is, Public Relations is about long-term relationships. Quite often PR does not make the phone ring today, or even tomorrow, but you're always building. You're building relationships with people who will help you when the time is right. Do not become impatient or frustrated, things will fall into place eventually. Meanwhile, you're building your brand recognition and name awareness.

Whatever happens, know that you can't try to make the phone ring tomorrow. You need to spend the time and effort into making relationships with people of influence, who will turn to you down the road when they need help. Just take your time in creating the important connections that will make business easier in the future.

Read more tips like this The Fastest, Cheapest, Easiest Ways to Publicize Your Small Busines--Even if You're a Solo Entrepreneur.