Want to write a successful crisis communications plan? Make it useable.

A crisis communications plan should work regardless of who is running the show. Anyone should be able to pick it up and run with it in your absence or if any of the executives involved are unavailable for comment. One safety net here is your list of back-up spokespeople. You can also ensure the plan stands on its own by making it very clear and logical. You can include:

1. Names and contact information for people who need to approve big decisions
2. Instructions on where to find press kit materials
3. A copy of this report

Although there is a lot of content to contend with, your crisis communications plan doesn't need to be overly complicated. It should also be flexible enough to deal with things that you can't foresee. You will want to refresh your plan every year or two to ensure that all of the information is current and accurate. And finally, once it is polished, be sure to share your plan with your co-workers so everyone is prepared to act when the crisis hits

Effective tips and techniques for creating a successful crisis communication plan can be found in Crisis Communication Planning: Organizing and Completing a Plan That Works
http://101publicrelations.com/crisis-communication.html?utm_source=prideas&utm_content=crisis_communications