What kinds of things should you remember when doing interviews and contacting the media? One other thing I did want to mention are time frames here. I made a little note to myself to talk about time frames. What kind of time frames do these media have? With radio, their time frame is minutes. You can fax a press release out right now and literally be on the air in five minutes.

With TV, you can also be on the air in five minutes. They won't see you, but they'll do an audio. They'll just have your voice on there. With TV, their time frame can be hours and you're actually "live" on TV. For newspapers, their time frame can be one day. For magazines, their time frame is usually measured in months. They do want the local angle, and they want your opinion on it, and especially if you're an expert in an area. And if you are watching TV, or listening to the radio, by all means, if you hear something that you can respond to, you can follow the formula, whip out a press release literally in ten minutes and say, "This is a response from someone in Denver on this national story. Why don't we do a story on the Denver slant here?" They will love you. For more fantastic tips on how to write great press releases, read How to Write a Killer Press Release That Stops Reporters in Their Tracks
http://101publicrelations.com/killer.html?utm_source=prideas&utm_content=killer_press_releases