Selling information online is a tricky business. You have to offer the information in as many different mediums as possible because you don’t know what resources your customers have access to or what they are willing to buy into. However, when a customer comes in first contact with you, you need to pick one thing and stick with it.

The reality is, when people are finding you in the Internet, they need more information about you. Your number one goal from submitting articles online is to simply lure that reader back to your website. It’s at that point where you try to get them to give you personal information. You add them to your database, and you start talking to them on a regular basis.

You first have to let them get to know you. Most people won't buy from people online unless they’ve seen you and heard from you repetitively. The first thing is to lure them back, and then once you do, once you hook them in—once they get to know you, and once you’ve formed a relationship—then you sell them or up-sell them to the variety of products you have.

For more tips on how to format your products for online sales and individual pitching, see How to Submit Online Articles That Pull Traffic to Your Website.