Before you build your online Media Kit, think about what you want to accomplish. Your Number One goal should be to include anything that will make a journalist’s job easier and faster. Provide lots of free information, including articles and speeches written by company executives, a list of your products and services, with product photos, a Q&A sheet, links to related sites, etc.

More sophisticated web sites even give the reporter the option of searching archived company news releases on a particular topic, then reading the releases that come up after the search. Remember that journalists are usually on deadline. They shouldn’t have to wade through mountains of information to find what they are looking for.

Journalists love anything and everything that makes their job easier. For more a more in-depth look at how to make your online Media Kit everything a journalist wants, check out How to Create an Online Media Room and Keep the Media Coming Back