Journalists love a person who makes their job easier. As a PR person, that should be one of your main goals, as journalists are more likely to grab a story where all the legwork is already done. In your pitch letter, include a link. Include a list of sources other than your own and what angles they could provide. Let them know you can connected them to research material that will help them.

Show that you’re willing to help on anything that they need, by providing them with any kind of information that ties into something they’re covering right now and that gives them a local angle for a national story, or a way of solving a problem for their audience.

For even more ways to entice journalists to cover your story by writing pitch letters, check out Transcript—How To Write a Pitch Letter.