TV Publicity
With 98% of households in the United States having at least one television set, it's no wonder utilizing the television is a smart idea for garnering publicity for a business or issue. Local news stations are an excellent way to publicize a company or event, and television interviews are an ideal setting to set an issue straight or promote a product or service.
Getting the Interview
In order to get an interview on a local news station, you must contact the right people at the right time. Start by sending a fax to the assignment editor with their name on it so it gets sent to the right person.
You can also call the assignment editor. However, keep in mind that certain etiquette should be followed in regards to phone calls. Getting on an editor's bad side or harassing him or her with constant phone calls could ruin your chances now and in the future of ever landing an interview.
Make sure to never call the assignment editor during a newscast or at least one hour prior to the show. This period of time is especially hectic, and a station will expect anyone to know that. The best time to call an assignment editor is in the morning, before the reporter's daily morning meeting takes place. This is a good idea because they are able to go into their meeting with a compelling new story idea (yours.)
If you are unable to reach them on the phone, you can leave a message. However, never leave more than one. Annoying the reporter or assignment editor with messages about story ideas will make it so they will never take any of your pitches. Remember, not every reporter is going to like or accept your ideas.
During the Interview
If a reporter or assignment editor ends up taking your story, an interview will be scheduled with a spokesperson, or an executive. During an interview during a talk show or broadcast, there are also many things to keep in mind. These can be intimidating because there are cameras, lights, and other things you may or may not be used to.
The producer of the show in which you will be appearing will most likely debrief you on how to handle yourself during your interview. He will tell you where to look, how loud to talk, and a number of other tips that will help the interview look as natural and professional as possible.
- Stay relaxed. Don't use overly exaggerated gestures or move your head around. Keep your hands folded in your lap and avoid looking down or looking around wildly. Keep your eyes focused on the interviewer or the camera, whichever is applicable.
- Don't speak too loudly. They will do an audio check on you, and you can speak in your regular voice.
- Use good posture. Sit up straight in your chair.
Appearance
Television is a visual medium, so it's important to look your best. Remember that the image you portray is going to reflect your company, so you need to look professional. If possible, ask the producer beforehand what you should wear. As a general rule, however, keep the following in mind:
- Wear solid color clothing and avoid any busy or bright patterns. Overt stripes and checks should be avoided as well. As far as colors go, greys, browns, and pastels are considered best.
- Women should wear makeup (a little more than usual would not be amiss) and, if offered, men should wear it as well (only if it will be applied by a professional.)
- If possible, don't wear glasses. The glass will reflect the studio lighting and cameras, which can be distracting. Also, it sounds simple, but make sure there is nothing in your teeth or on your face.
For more information about public relations and related topics, visit the following websites:
http://101publicrelations.com
www.publicrelationsideas.com
