1. Use themes. You see them all the time. Tax time is a theme. Heat waves are a theme. Christmas shopping is a theme. School starting, getting ready for school, outdoor safety are all themes.

Piggyback off themes, because that’s what people are talking about. And that’s what makes reporter’s bosses happy—if you’re talking about what people are talking.

2. Use food. Print people are journalists, but people in TV newsrooms are TV stars and you’re dealing with people who have big egos. They’re big players. They’re gregarious. They’re loud. They love everything big. And food is big to them.

There are different ways to use food. Many PR people use it publicize events. Just remember, the bigger the better.

Don’t forget to thank people at the TV station. As soon as you send a thank-you gift to them, next time they find out about another event from you, they think, “Hmm, if I go to this one, I might get sent something from these people because they sent me something last time.”

For more essential tips to getting on TV, look at How to Get on Local TV News Tomorrow.