When you give the press a story, or get interviewed, you may be asked for a photograph, and you want to make sure you have a great one on hand.
Here are things to keep in mind before you are photographed.
Hair:
 Wear your usual hairstyle. Don't try anything new.
 Make sure your hair is styled the way you want it before you arrive at the studio.
 Have hair cut one to two weeks before your photo session.
 Examine hair carefully after each clothing change.
Avoid "five o'clock shadow." If you have a dark or heavy beard, schedule an early morning portrait appointment or make time to shave just prior to your session. Even several hours' growth can be evident in a photograph and cannot be removed by retouching.
Glasses:
 If you wear glasses, borrow a set of blank frames without the lenses from your eye doctor. This will eliminate reflection and distortion problems.
Clothing:
 Select colors for your clothing that look best on you. Colors must complement your skin tone.
 Avoid high-neck clothing that obscures your neck.
 Avoid sleeveless clothing.
 It's risky to wear prints that draw attention away from your face. When in doubt, be safe with solids.
Makeup:
 Pay special attention to your eyes. That's what people see first.
 Eye shadow adds depth. Avoid iridescent colors. Stick to neutral.
 A dark tan will make your face look oily.
 Blush will give your face more contour and adds color to your skin.
 Powder reduces sheen and helps eliminate shiny foreheads and noses.
To learn more about media kits, photos, and getting awesome free publicity see Special Report #8, "Media Kits on a Shoestring: How to Create Them Without Spending a Bundle"