There have been some really clever contests in the past that have resulted in some wonderful publicity for the companies that offered them. For example, To celebrate its 100th anniversary three years ago, OshKosh B'Gosh launched a six-month nationwide search for the oldest pair of bib overalls. The contest, conceived by Laughlin Constable Public Relations, received publicity not only when it was announced, but right through to the end.

It touched a sentimental chord and resulted in hundreds of responses, including endearing letters from owners of bib overalls. Midway through the contest, the company sent excerpts from the letters to media nationwide.

The company received additional publicity when it announced the winner, Clyde Mehder of Sarasota, Fla., who had a pair of child-size bibs that were designed in 1901 by his uncle who was a tailor for the clothing company.

You too could use a sentimental contest as a creative way to create publicity for your company. For more great creative contest ideas see Special Report #18, "Clever Contests That Will Tempt Reporters to Call"