You want to make your media room as user friendly as possible. This is a great way to keep the media involved, and coming back. Anyone who is truly serious about media attention will provide an easy-to-navigate, compelling media room. Go to your web site right now and review it with a critical eye. Then whip the site into shape so every reporter gets a grand welcome and ends up wanting to stay. You might even try calling on your best media contacts to help you design the site, then invite them to do a test run to see if it's user friendly.
For more advice on how to best attract, handle, and keep the media coming back by creating an easy to navigate, user friendly site, see Special Report #22 "How to Create an Online Media Room and Keep the Media Coming Back"