Here's an idea on how to use briefs for publicity. Briefs are a great way to introduce new products. Many magazines have a "new products" section, and they will sometimes even review the products. This is a great place to explain how your product can help readers.

But I would go a step further. I would not only send a news release on my product to the new product section editor, I would provide a list of free tips related to that product, such as tips on how to use the product. Or, let's say you come out with a new kind of floor mop. I would submit a list of six or seven tips on how to make spring cleaning easier. And those tips don't even have to be related to your mop. That's another way to get your product mentioned. Your special mop can even be included in one of those tips. Often editors will let you get away with that in smaller tip sheets, but not in larger stories.
For more great publicity tips, read Briefs, Fillers and Quizzes: How To Write Them and Why Editors LOVE Them
http://101publicrelations.com/briefs-fillers-quizzes.html?utm_source=prideas&utm_content=briefs_fillers_and_quizzes