Holidays are a great way to get out into the community and use your PR is to use holidays as a type of marketing. For example if there is a charity drive going on you will want to make sure that you get in on the action and team up with the local radio stations or news stations that are helping cover the event. This will not only help people to get to know your name but they will also relate your name to good deeds which in most peoples eyes means an honest business. You can also do something like if some one donates so may cans of food they can get a free turkey or if they donate so many cans of food you will give a turkey to the food drive. Do things like this that people are going to recognize.