There are so many different options that can help you with your PR. One option is using holidays for marketing. One tip may be to help a family in need by donating a tree to the festival of trees or something like this. For example the festival of trees is a charity where different companies decorate trees making them look very elaborate. It is a huge event that is usually covered by the local news stations and newspapers. They usually get judged and they will have prizes for the winners but the best part is that all of these trees are bought and all of the money goes to children in need. A long with these thousands and thousands of people walk through and look at the trees which help your company to get advertising. Plus it helps people see that you company is caring and generous which a lot of people like when they are deciding where to buy things from.