How can you get the press to give you great publicity? One organizer that I know went and helped a reporter get organized and did such a great job, the reporter did a big story about organizing and, of course, featured her and some others, by the way. I think you should absolutely offer the press a complimentary massage, for instance, or a facial, or whatever it is that you offer that will help them with their stress, which they have a lot of, and would actually serve you. What you have to know is you may or may not get a story, so you can't do it because of that.

The truth is, if you get them in your place and they love it and they have a good experience, well, certainly you stand a much better shot of getting a story, not to mention they may pass it to the right person, you'll form a relationship, and of course, you'll get a new client. But here's the other little joke that one of my friends says. She's a restaurant critic for a daily newspaper. I went with her to several restaurants and could not believe the kinds of things she was able to get. I'm talking the best of the best off every menu. She looked at me one time and she said, "Well now you know why they call it the free press." We all laugh, but the truth is, the press is used to getting things comped, meaning they expect not to pay for things. On the other hand, if this is the one thing that you can do to get them in, I absolutely think you should offer as many reporters who would cover your center a free.fill in the blank. For more great tips on how to get publicity and how to follow up news releases, read "Failproof Ways to Follow Up After Sending a News Release or Pitch Letter."
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