Most of the time reporters, journalists, and editors won't change anything on your video news release (VNR). They'll leave it exactly the way it is, and simply insert it into the news program. This publicity approach works better with smaller, local TV stations for some particular reasons. Smaller, local TV stations don't have the resources available to the large, national, TV stations and networks. That means that the smaller, local TV stations don't have as many resources to send around journalists and reporters to cover events, product releases, and other news stories. They have to pick and choose carefully. Sending your local, smaller TV networks your videos news release (VNR) will actually be appreciated by the news editor and reporters. Video news releases (VNRs) mean that you are providing information to the tv station that can immediately be used. No journalists and camera crews will have to be sent out to cover your story or your product release. This saves the smaller, local TV stations time and money, and helps them fill their time spots.

Why would you want to send out a video news release (VNR)? For the same reasons that you would want to send out a normal, written press or news release. There are several reasons to send a newspaper, TV station or network, magazine, or radio station a video news release. Perhaps there is some event, like a sale at your business, or the release of a new product, that you want to announce to the public. This would be a great time to send out a video news release (VNR). If your company has just completed a big medical study, for example, then you'll want to send a press release to media outlets so that they will give your study-and your company-more publicity. But consider sending out a video news release instead of your typical press release. This will allow your to decide what information you want to give out, and it will allow you to control the presentation of your information.

Generally speaking, video news releases (VNRs) are presented like a typical news story (unless you're providing an entertainment video news release, which means that you should shoot it in the format of something like Entertainment Tonight). Video news releases (VNRs) are supposed to be objective presentations of information, but that doesn't mean that they won't help you with publicity and public relations.

When shooting and designing your video news releases (VNRs), make sure that you include the following elements. The news video news release (VNR) is made up of the body, the video news package, and what's called a B-Roll, which consists of the images that you're talking about. The A-Roll is the image of the reporter or anchor. Make sure that you careful write and direct your video news release so that it looks as professional and realistic as possible. You also want to make sure that it sounds like a real news report. And last, but not least, make sure that you get across all the information that you want! And take advantage of the B-Roll! Using images will help you make sure that you explain your point as clearly and forcefully as possible. A picture is worth over a thousand words, so consider using video news releases in your own company's publicity and public relations campaigns.

Here are some tips on public relations and VNRs:

TV Coverage
http://101publicrelations.com/sr32.html

Free Publicity Tips
http://101publicrelations.com/sr3.html

Public Relations and Local TV Stations
http://www.publicrelationsideas.com/pitching_stories_to_local_television_stations_000002.html