When you want to be on a radio talk show, you have to have a good topic first. So ask yourself: Who do you want to buy your products? The over-50 crowd? Gen-Xers? Single men with lots of disposable income? Choose a topic that appeals to the age group you are targeting. Then focus on the big shows with those demographics. Give your show a catchy, compelling title. Here are several examples taken from rtir.com, the interactive version of Radio-TV Interview Report, the world's largest database of authors and experts who are available for live and telephone interviews on a wide range of subjects.

Will There Be a New Cold War with China?

Coffee is Killing Millions of Americans

Safety Tips Kids Are Dying to Tell You

The No-Stress Way to Discipline Your Kids

Where Will Genetic Engineering Lead Us?

Thousands Are Murdered Each Year at the ATM

Will the Internet Make Schools Obsolete?

Producers say hot topics include how to make, save and invest money; how to be healthier, how to have better relationships, how to be happier, tips for a better sex life, and how to bring more peace and serenity to your work and personal life.

To learn more about getting on a radio talk show see Special Report 28 "How to Get Booked on Radio Talk Shows, Give a Great Interview and Get Invited Back"