Strutting your stuff is not a bad thing, it attracts the right people, and helps you retain employees. Here are a few tips on what you can do to promote the good your company has to offer:
 Publicize alluring perks, such as telecommuting, the casual work environment and "cafeteria" benefit plans.

 Promote innovative employee training programs.

 Discuss ways the company helps employees meet family needs.

 Explain how the company takes care of employees. SAS Institute, a software company in Cary, North Carolina, staffs a health center.

 Publicize non-traditional corporate practices. Badger Electronics in Racine, Wis., literally opens its books and shares profitability figures-and profits-with employees.

 Let the media know about offbeat recruiting strategies, like advertising on the back of grocery store cash register receipts and sending corporate recruiters to Florida during spring break.

 Post all that great publicity at your web site so it can be seen by job-hunters.

 Have stories written about you professionally framed. Hang them in your lobby and in the room where job applicants are interviewed.

 Reprint favorable articles, and be sure all job applicants who you interview are given copies.
For more tips on what you can do to promote the good your company has to offer see Special Report #3 "How to Use Free Publicity to Attract and Keep Valuable Employees"