As with most journalism, business journalism is about people. Look for people in your organization who are doing something interesting. One of the failures, in fact, of daily business sections is that they focus too much on the numbers and not enough on the people. Business journals-because they have such a huge news hole, and because they are oriented to telling the story of the business of business-create tremendous opportunities for CEO profiles, profiles of chief technology officers, people who've invented new products, vice presidents who have had success in starting new divisions. Business journals are hungry for these kinds of stories, and those are a tremendous opportunity.

You can find more helpful information about get publicity through business journals in How to Use Business Journals to Tell Your Story.
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