There’s a trend that has swept the online world, which is only now becoming visible to most businesses. It’s called blogging.

A blog (short for weblog) is essentially a program that allows the user to log into a form, type in an entry, press submit, and to have what they typed immediately posted to a website for all to see.

In business terms, it’s a stripped down content management system, allowing quick and easy posting of content to the web.

And blogs are incredibly popular:

• It is estimated that there were 4.12 million weblogs, of which 1.4 million are “active” (meaning that they are frequently updated) as of September 2003 and that this number will more than double to 10 million blogs by the end of 2004.

• Google shows 35.8 million web pages that contain the term “blog”, plus 12.6 million that contain the term “weblog” and 2.7 million that contain the term “blogging”. That’s a lot of pages!

• While kids and young adults use most of the existing blogs, an increasing number of businesses are coming to understand the advantages of using blogs to communicate with their consumers.

So how on earth can a technology that has essentially been created and primarily used for personal use be advantageous for business? Find out more in Blogging For Business.