Just as you create a paper media kit, create an electronic media kit right at your
web site under a button called “Media Room” or “Press Center.” This is the place reporters can stop if they need background or story ideas without having to navigate the entire site. They are less expensive than producing and mailing hundreds of media kits.

It’s easier to update electronically, as printed kits can become outdated very quickly and updating them can be very time-consuming and expensive. Journalists, also, don’t want to have to store big, bulky media kits in their newsrooms. They can simply bookmark your site, then return to it when needed.

For more tips on creating an online Media Kit that keep journalists coming back for more, check out How to Create an Online Media Room and Keep the Media Coming Back