What Not to do When Writing Press Releases
When writing a news release, keep in mind these common mistakes:
-Don’t forget to answer the questions who, what, where, when, why and how in the first two paragraphs.
-Don’t use anonymous quotes. Attribute the quote to someone and mention their title, and why they are a credible source.
-Don’t use the following hackneyed words and phrases from your news releases: breakthrough, cutting-edge, unique, only-one-of-its-kind and state-of-the-art.
For more mistakes to avoid look at 52 Tips for Kick-Butt News Releases.
