There are times when a reporter may come to you, and you simply can't help them. This does not mean you should slam the door in their face, or the phone onto the receiver.

They may ask you,
"Who can I talk to who can give me more information on this topic?"

Be as helpful as you possibly can. If you can offer two or three great sources who the reporter can call, that makes you a more valuable news source, and the reporter is likely to come back to you for more information.

If you would like more help with dealing with the media, and interviews, including difficult situations, read Special Report #2, "Questions You Can Expect Reporters to Ask During An Interview (Including Nasty, Hostile Ones)"