Certain situations lend themselves, even to the point of requiring, to hiring a publicist. Some of these situations are:

You are familiar with the basics of how to get local publicity, but you want to take
your campaign to the national level and don’t know how.

You want publicity in a certain part of the country and would prefer to work with someone who has strong media contacts within their own region or state.

Even though you feel comfortable interviewing, you don’t like the thought of calling reporters and editors on the phone and asking them to cover your story.

You’re doing most of your own publicity yourself, but there’s one aspect of it that you don’t know how to do or don’t want to do, such as setting up an online media room. The perfect publicist can help smooth the rough spots in your publicity campaign by doing small-project work.

Publicists are trained and experienced in doing all that and more for you and your publicity campaign. For more information on publicists and how to hire the perfect one for you, check out How to Hire the Perfect Publicist.