A partnership is a great way to get your products out there. But where do you find a good partner?

Within your own trade association. Many of my partners are also members of the National Speakers Association. When I attend the annual convention, I'm always on the lookout for good product partners and make a point to seek them out. Consultants and authors should look within their own trade groups. A consultant can also team up with a speaker, a speaker can team up with an author, or an author can team up with a consultant.

At your trade association's website, or in the resource directory.

On discussion boards and in news groups where partners are likely to lurk. I've met dozens of people this way.

At events where you speak. If you're a professional speaker, always review the program to see who else was hired to speak and who might be a good match.

By looking through trade publications that serve a particular industry. Keep your eyes open for people whose articles are published.

For more places to find industry partners, see Special Report #41.