Where to find headline ideas that grab editors’ attention
Regularly scan the headlines on the front of the major magazines while they are waiting in line at the grocery store. Start compiling a list of the ones that catch your attention. Then when you need a headline for a how-to article you are writing, or a speech you will deliver, simply remove one or two words from the original headline and substitute them with your own words.
Professionals utilize and teach this technique in workshops around the nation. You can study their methodologies and suggestions in Tips for Writing Eye-Catching Headlines for Your News Releases and Articles.
