Who's the boss?
Sometimes the public relations game gets a little complex and you can kind of forget who your boss is. You might feel like you work for the public because that is the focus of your job. You might also feel like you work for the stakeholders because they are usually the ones holding the dollars for the company. Surprise! You don't work for either of these entities. Your loyalty should be to your company, not to the public or the stakeholders.
There is an occasional situation where your company loyalty will be pitted against your social obligations to the public. If you feel the company is acting in an irresponsible way and placing the public at risk you need to quit your job. In public relations, you need to be in or out. If you are in, your boss is the organization you work for and you need to consider the interests of the organization before other interests.
