Are blog links good for business? When I write a really good blog post I get thousands and thousands of visitors to my site because all of the other sites that are simply aggregating content and pointing people to different places are all pointing at me. And I love those people. As I said, you should have that type of blog as one of your company blogs. But I also hesitate to say that should be your only company blog. When I send out newsletters, I have a blog where I actually republish the newsletter articles on the blog. It's almost an archiving function. I've been doing it for just under a year now.
What I have found is that I oftentimes get more traffic to the blog version of that than I get to the newsletter version. Not only does that give me a permanent presence for the articles that I write but it also gives people an alternative method of locating it because now they've got search engines that are linking to it as opposed to having to subscribe. It is also a great little selling tool. I tend to blog the way that I speak when I do professional presentations. I do some presentations where I get paid a lot of money to do these presentations. I really like those because they hand me a nice big check and I walk out of there happy. For more great information on how blogs can work for your business, read "Business Blogging Results."
http://101publicrelations.com/bloggingresults.html?utm_source=prideas&utm_content=business_blogging_results