For instant credibility, get published everywhere you can. That means writing letters to the editor of your weekly newspaper. How-to articles for trade publications read by your customers. Advice articles for national magazines. Commentary pieces for the Wall Street Journal. White Papers (see below) that you mail to decision-makers who can hire you. One of the advantages of being published is the long shelf life of printed material. Another is that with a little editing here and there, you can recycle your articles over and over again for even more publicity.

So what if you can't write? Hire freelancers. A good freelancer can interview you over the telephone or in person. Then using your ideas and terminology, the writer can produce interesting, compelling articles under your name. If you can afford the time, learn to write these articles yourself. The more you write, the easier it gets.

For more tips and ways to build your celebrity image see Special Report #11 "Secrets for Building Your Celebrity Image