Special reports are extremely valuable to you for a number of reasons:

 They're quick and easy to read.

 They position you as an expert in your field.

 They give you a chance to upsell to higher-priced products and services.

 They can produce far more revenue than a book. When I started creating special reports more than two years ago, I wrote them as individual chapters to an eventual book on how to get free publicity and work with the media. I figured I could start making money from the book long before it was finished. Now, with many special reports for sale at $9 each and many more in the works, I'd be crazy to compile them into a book, which would probably sell for no more than $20. Do the math and you can see why special reports are so profitable.

 You don't have to write them yourself. If you cannot write or don't have the time, hire a freelancer.

To learn more about the value of special reports, and the many ways to create and use them, see Special Report #19, "How to Write and Market Profitable Special Reports"