Writing a special report should not be terrible, in fact, it can be easy by using the following, and other great special report writing tips:

• Use dozens of solid how-to tips.

• Use short sentences and paragraphs. Avoid big blocks of gray, which are a turnoff and difficult to read.

• Use sub-heads.

• Use lists and bulleted items.

• At the end, invite readers to contact you if they have questions. Few of our customers do. But it’s comforting for readers to know they can zip us an e-mail if they have a simple question about one of the reports. Besides, the person with the question might hire us for a speaking engagement or buy more products in quantity.

• Write directly to the reader. Use the word “you.”

To get a complete list of writing tips, as well as other useful information about special reports, see Special Report #19, “How to Write and Market Profitable Special Reports”