Turn Articles into Tip Sheets

A tip sheet is nothing more than a list of 8 to 15 helpful tips that explain how to help people solve a problem, save money, live healthier, be safer, or have more fun.

The headline can be much the same headline used in a how-to article. After the headline, you can write a one- or two-sentence introduction, or you can simply list the tips. This is not a blatant self-promotion but, rather, a helpful list that helps establish you as an expert in a particular topic.

How to Use Tip Sheets

Include them in your media kit.
Post them at your web site.
When you appear on a radio talk show, offer them free to listeners who fax you their letterhead with the words "Tip Sheet."
For more great ideas on how to use tip sheets, and recycle your publicity see Special Report # 13 "How to Recycle Your Publicity (for Serious Publicity Hounds Only)"