When you come across a negative rumor about your company on the web, your first inclination may be to send out a news release stating the truth. Don't do this, because it will only give the rumor power.

People who regularly watch TV or read the newspaper may not have heard anything yet, and by jumping the gun to defend yourself, you are giving people negative information that they weren't looking for.

Instead of issuing a press release, turn to the place the rumor started: the web. Consider that many of the people who get their initial information online will continue to search the web for answers.

By posting something on your home page, you will be able to correct the rumor without offering negative information to the masses. If you do nothing, you lose your chance to frame the situation in a positive manner. Post something discreet but informative, and you'll minimize the spread of the rumor.

This is just one of the many tips found in What to Do When Someone Damages Your Good Name.